In 2013 we kicked off the advertising year with a literal lights-out at the Super Bowl. If you remember there was a 34-minute delay because just after half time, the lights went out at the Superdome.
I love watching the Super Bowl, but, I must admit I also look forward to watching the TV commercials as well. So I’d like to share with you my ten best commercials from 2013. A couple of them are not from the Super Bowl, and one of them is from Thailand, but I think they’ll be on your list of great commercials.
- Audi Prom Night
- Dick’s Sporting Goods, Swing Your Swing
- Dick’s Sporting Goods, The Glove
- Dodge, God Made a Farmer
- Dove, Real Beauty Sketches
- Geico, What Day Is It?
- Nike, Possibilities
- Pantene, Women in the Workplace
- Paying It Forward
Okay, if you’ve watched each of these commercials you’ll find a trend of what I like. Yes, I’m a bit sappy, but it’s more than that. I love when a commercial motivates me and makes me feel good about the simple things in life, and the ability to promote hope. A TV commercial that can bring me to tears has done its job. I could easily write a blog from each of these commercials and talk about what power there is in each message. I cannot rank one of them “the best” because each of them are different in many ways.
I hope you enjoy them, and like me, I’m looking forward to this year’s Super Bowl for two reasons. First, of course, the commercials; second, one of my favorite singers is Bruno Mars, who will be playing at half time. I will not miss that one!
I’ll have very little interest in who’s in the game simply because my Chicago Bears did not make the playoffs. As a die-hard Cub fan, I also find myself saying the same thing about the Bears … wait until next year!! The Cubs’ Spring training starts February 27.