From time to time, we all suffer from “sudden expertis-um.” Sudden expertis-um is when you’ve had some experience at something, and now we anoint ourselves an expert.

We’re all experts on Monday morning after our football team looses the Sunday before! Come to think of it, I’ve never lost a game from my sofa – and if you don’t know, I’m an expert at play-calling!

We’re all guilty of it. The fact is, the more emotion that’s involved and a lack of tangible facts opens us up to have our own opinion on most any subject. The truth is, the more facts that are involved, the easier the decision is to make.

There are people who have at one time or another sold something. But, that experience does not make you a sales person or qualify you to instruct the sales staff how to close the deal.

Yes you have a voice and maybe you can talk rings around your topic, but it doesn’t automatically make you a professional sales person.

Trust your sales and marketing people to help you brand, position and grow your business.

Let the project managers manage, let the engineers engineer, and let the sales people sell.

Until next time – Mind Your Business!