Every client has a problem. Sometimes they don’t know it, but they ALL have problems. Your job is to figure out what their problem is and solve it. Don’t focus on selling; focus on finding your client’s problems and then inform them that what you have to offer will solve
Over the years, I’ve attended many conferences and trade shows as an attendee and exhibitor. With several shows and conferences scheduled in the next couple of months, I’d like to share some observations of what I think is the best way to work a trade show. Even though this is
If you know me, you know I don’t watch much television, or so I thought. Let me clarify: I do watch TV—mainly sports or anything educational—but rarely do I watch network programs. When I do, I watch documentaries and an occasional movie. With that said, I usually swim through all
Every year, I put up my Christmas lights and other decorations outside the house without distraction. This means no music or podcasts. I don’t want to have any distractions. I want my thoughts to be free, so I can reflect on the past year, what’s changed, what’s new and what